FOR IMMEDIATE RELEASE

 

Contact:          Meghan S. Powderly

                        Director of Communications and Marketing

                        Learning Express, Inc.

                        978-889-1087

                        Meghan@learningexpress.com

 

'Bunny Buffet' Hops into Learning Express

Toy specialty store offers an alternative to traditional sugar-filled
candy baskets this Easter

 

Devens, MA (Grassroots Newswire) March 10, 2008 -- Hippity hop, hippity hop, the Easter Bunny is coming to town. While children across the nation pull out their brightly colored baskets and decorate their eggs, Learning Express encourages parents to forgo the traditional sugar-filled, cavity-awaiting candy baskets for Easter this holiday and, instead, give children a bucket full of fun.

 

In three simple steps, parents and other adults can create a personalized gift kids will treasure. First, choose a brightly-colored bucket. Second, fill up the bucket with gifts from The Bunny Buffet. There are hundreds of items to choose from, Learning Express founder and CEO Sharon DiMinico said, including  small art kits for the creative child, thought-provoking games and puzzles, books, jump ropes to get kids off the couch, bubbles and bug boxes to get kids outdoors and a hundred other items that are just plain fun.

 

"We spoke with the Easter Bunny this year and thought it may fun to swap candy for a few toys this holiday. It will be an Easter gift that will last longer than a sugar high," said DiMinico.

 

DiMinico says with childhood obesity continuing to be a huge trend in the United States, the Bunny Buffet at Learning Express offers a fun, healthy alternative. "Let's help our kids. Instead of giving them candy baskets, let's give them something that is worthwhile.  We invite the community to go into your local Learning Express and fill a bucket with toys, books and games.

 

"Learning Express prides itself on the quality and uniqueness of its selection of merchandise," DiMinico says. "Their shelves are stocked with an array of fun and innovative toys from all the important categories: games and puzzles, development toddler toys, arts and crafts kits, science and nature products, books, dolls, sports and construction toys."

           

About Learning Express

Learning Express is the leading franchisor of specialty toy stores, with more than 130 locations across the country, each one locally owned and operated. Learning Express provides an extraordinary shopping experience with knowledgeable sales staff to offer expert advice on choosing the perfect toy, for every child, for any occasion.  The product mix is carefully selected from manufacturers around the world and all have exceptional play value. A birthday gift registry, free gift-wrapping, free personalization, civic fundraising, and consumer VIP programs make each Learning Express store an integral part of the community.  To discover more about Learning Express, to find a store near you, or to learn about franchise opportunities, please visit www.learningexpress.com or call (800) 924-2296.